What Your Customer Testimonials Must Be
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Written by: rblanchard44
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Word Count: 661 |
Date: Thu, 22 Jul 2010 |
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If people can only read thought bubbles then there is no more need for testimonials. But this is not often the case. Hence, using customers’ testimonials in advertising, in your marketing collaterals or on your website is still a must. What you want is to capture the great things your customers are saying about your business. If your customers are ecstatic, you must be able to tell the world how ecstatic they were and why.
Positive testimonials help if you get to surpass the two biggest challenges to testimonials: overuse and legitimacy. You see, testimonials are used so often that they lose their value. People get tired of reading the same testimonials over and over again. Yes, it may work initially but over time people will get tired of reading what other people say or if they are true even. That is the second challenge, how true are the claims. Prospective customers do not always trust the truthfulness of testimonials. Ultimately, your job is to make your customer’s positive testimonials stand out. If you want to find out how to create effective and truthful customers testimonials, your testimonials must be:
1. Real: Your prospects must believe that what is printed in your collaterals like your poster, flyer or even your business card printing is authentic. Customers are wary of testimonials written by outsourced content writers from across the globe with no actual knowledge or dealings with the customer. To make prospects believe your testimonials, they must be supported by evidence. If customers are really delighted and they trust your products, they are more than willing to share their experience with their pictures and real names. This way, you are able to prove that the testimonials are not just the output of a creative outsourced writer in Asia, but they are in fact real. By using this strategy, you erase all doubts about the authenticity of the testimonials.
2. Substantiate: People are not just after quality; they also want to know in real and exact terms. You can do this by including hard numbers in customer testimonials whenever possible. If customers are raving about how fast they were able to check in the counters, say exactly the time they saved. If they are talking about the money they were able to save by using your product, say exactly how much in dollar terms they were able to save. Make sure that the figures are part of the testimonial because numbers add credence to the claim.
3. Speak in very clear terms: You have probably heard about people raving about how ‘It was terrific doing business with this business card printing company.’ This is vague and does not help prospects make up their mind. Your customers’ testimonials must be able to persuade thought processes. The testimonials must address what is in everybody’s mind – ‘What is in it for me?’ You must be able to tweak testimonials so that they are personalized and applicable to your prospects’ own lives. Instead of just saying ‘It was terrific doing business with this business card printing company,’ you can tweak it so that it will speak to your prospects in very clear terms. You can try: It was terrific doing business with this business card printingcompany because they have plenty of business card templates to choose from. This made my life a lot easier.’ More convincing, right?
These reminders will help you create better and more effective testimonials. Remember, your testimonials must be truthful and meaningful to be truly effective.
About the Author
Robert is a health enthusiast who loves writing in blogs, articles and newspapers regarding fitness. Aside from writing, he is also connected with a business card printing company, he likes travelling wherein he spends most of his time and money. For him, life is just a matter of being happy and being hospitable enough to help the society. At times, he also does contribute and go to charities to help the poor and needy wherein he gathers his fund through selling business cards.
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